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Brand & Logo Work-for-Hire + IP Assignment
Engages a designer or agency to create brand/logo work and makes sure the hiring company actually owns all of it, with a work-made-for-hire clause and a backstop assignment, because most freelance work doesn't legally qualify as work-for-hire.
What is a Brand & Logo Work-for-Hire + IP Assignment?
A Brand & Logo Work-for-Hire + IP Assignment engages a designer or agency to create brand/logo work and makes sure the hiring company actually owns all of it. It pairs a work-made-for-hire clause with a backstop assignment, because most freelance work doesn't legally qualify as work-for-hire.
Any company hiring a freelancer or agency for logo, brand identity, website, or design work and needing to own the results outright.
Brand & Logo Work-for-Hire + IP Assignment template, current for 2026
Fixes the classic freelancer trap. Independent-contractor design usually does NOT qualify as statutory 'work made for hire,' so this pairs the WFH clause with a present assignment as a backstop. It adds AI-tool disclosure, stock/font/asset license flow-through, source-file delivery, worker-classification (ABC-test) awareness, and a moral-rights waiver.
How HDAi does this differently
Unlike a static form, HDAi runs a guided interview and assembles your Brand & Logo Work-for-Hire + IP Assignment as you answer. When you want it finished, a licensed Hart David Carson attorney reviews it and tailors it to your facts before you sign. The interview and the first draft are automated. The judgment belongs to an attorney.
What you’ll be asked
A short interview in plain language that asks only what this document needs.
- Which company (the client) is hiring the designer and will own the work? This is the hiring party that pays for and owns all the brand and logo work.
- What type of entity is the hiring company? Determines how the company signs and is described in the agreement.
- In which U.S. state is the hiring company organized (or where does the individual reside)? We name the entity's state of formation so its legal identity is unambiguous.
- What is the hiring company's notice address? Used for the party block and for formal legal notices under the agreement.
- Who signs for the hiring company (name)? The authorized person whose signature binds the company.
- What is that signer's title? Shown in the signature block to confirm signing authority.
- To whose attention should notices to the Company be directed? The designated notice recipient at the Company (name or title). Leave blank to default to the signatory.
- What email should notices to the Company be sent to (optional)? Optional email address for notices to the Company.
- Is the designer an individual freelancer or an agency/company? This changes how the designer is described and how contractor personnel are handled.
- What is the designer's or agency's full legal name? The party creating the work and assigning the IP.
- If the designer is an entity, what type is it? Describes the agency's legal form.
- In which state is the designer organized, or in which state does the freelancer reside? Establishes the designer's legal identity/residency.
- What is the designer's notice address? Used for the party block and formal notices.
- Who signs for the designer (name)? The freelancer, or the authorized person for the agency.
- What is the agency signer's title? Confirms signing authority for the agency.
- To whose attention should notices to the Designer be directed? The designated notice recipient at the Designer (name or title). Leave blank to default to the signatory.
- What email should notices to the Designer be sent to (optional)? Optional email address for notices to the Designer.
- What is the effective date of this agreement? The date the engagement legally begins.
- Is this a one-off project or an ongoing engagement? A one-off has a defined deliverable set; an ongoing engagement runs until terminated.
- Describe the brand and logo work to be created (the deliverables). Defines what the designer must produce; be as concrete as possible about logos, files, and brand assets.
- What final file formats and source files must be delivered? Makes sure you receive editable source files (AI, SVG, layered PSD or Figma) rather than flattened exports alone.
- Will the designer deliver written brand guidelines? A brand style guide is a common deliverable worth calling out separately.
- By what date must the work be delivered (or first milestone due)? Sets the delivery obligation; leave blank if purely milestone-driven.
- How many rounds of revisions are included in the fee? Caps included revisions so extra work can be billed separately.
- Will the designer use any generative-AI tools to create any part of the deliverables? If yes, the designer must disclose the tools and the elements produced with them, and represents that the work has enough human authorship to be copyrightable and assignable to the company.
- List the generative-AI tools the designer expects to use and the elements each will help produce. This becomes the written provenance disclosure the agreement requires. Name the tool and what it will be used for (for example, background imagery, ideation, or vectorization).
- How is the designer paid? Drives the compensation section.
- What is the total fixed project fee? The lump-sum price for the full scope.
- What deposit is due at signing (if any)? An upfront deposit typically starts the work; the balance is due on delivery of source files and acceptance.
- What is the hourly rate? Per-hour billing rate for the designer's time.
- What is the not-to-exceed cap on total hourly fees (if any)? A ceiling protects the company from open-ended billing; leave blank for none.
- What is the monthly retainer amount? The recurring monthly fee for an ongoing engagement.
- Within how many days of invoice is payment due? Standard net terms for invoiced amounts.
- Will the company reimburse pre-approved out-of-pocket expenses (stock fonts, licenses, etc.)? Third-party font/stock licenses are common brand-work expenses.
- Will the deliverables include any third-party or stock materials (fonts, stock images, open-source assets)? If yes, we require the designer to disclose and license them so the company isn't exposed to infringement.
- May the designer display the finished work in their portfolio? Many designers want portfolio rights; you can grant a limited license back or refuse it.
- Must the designer confirm the logo isn't a knock-off, or will the company run its own trademark clearance? Sets who bears the trademark-clearance risk on the final mark.
- Include confidentiality obligations on the designer? Protects unreleased brand materials and business information.
- Which U.S. state's law governs this agreement? The law used to interpret and enforce the contract.
- What county and state is the agreed venue for disputes? Where any lawsuit must be brought.
- How should disputes be resolved? Choose courts or binding arbitration.
Frequently asked
About the Brand & Logo Work-for-Hire + IP Assignment and how HDAi works.
What is a Brand & Logo Work-for-Hire + IP Assignment? +
A Brand & Logo Work-for-Hire + IP Assignment engages a designer or agency to create brand/logo work and makes sure the hiring company actually owns all of it. It pairs a work-made-for-hire clause with a backstop assignment, because most freelance work doesn't legally qualify as work-for-hire. Any company hiring a freelancer or agency for logo, brand identity, website, or design work and needing to own the results outright can use it.
Is HDAi's Brand & Logo Work-for-Hire + IP Assignment legally binding? +
The Brand & Logo Work-for-Hire + IP Assignment HDAi generates is a professionally drafted document that becomes binding once it is completed, reviewed, and properly signed. If you want a licensed Hart David Carson attorney to finish it, book a planning call. The firm's flat-fee packages, the Illinois Family Plan and Company Launch, cover the most common needs; for any other draft, an Illinois attorney will tell you on the call what finishing it would involve.
Do I need a lawyer to use this Brand & Logo Work-for-Hire + IP Assignment? +
You can generate and download the Brand & Logo Work-for-Hire + IP Assignment in minutes, free of charge. A licensed Hart David Carson attorney can then review the assignment language, the AI-tool disclosure, and the license flow-through against your deal before you sign, and that review is the part no template provides.
What makes this Brand & Logo Work-for-Hire + IP Assignment current for 2026? +
Fixes the classic freelancer trap. Independent-contractor design usually does NOT qualify as statutory 'work made for hire,' so this pairs the WFH clause with a present assignment as a backstop. It adds AI-tool disclosure, stock/font/asset license flow-through, source-file delivery, worker-classification (ABC-test) awareness, and a moral-rights waiver.
How long does the Brand & Logo Work-for-Hire + IP Assignment take? +
Estimated time about 21 min (41 questions), depending on how much you already know. The document assembles as you answer. Export it as PDF or Word, or send it to a Hart David Carson attorney for review.
Does this Brand & Logo Work-for-Hire + IP Assignment work in my state? +
HDAi's interview is state-aware. If you ask an attorney to finish the draft, a licensed Hart David Carson attorney confirms it against your state's requirements before you rely on it. Validity and required formalities vary by state.
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